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APMG International Launches ‘Better Business Cases’ Certification


Join us for the official launch of our ‘Better Business Cases’ qualification in partnership with HM Treasury and the Welsh Government on Thursday 1 May 2014 at One Great George Street, London SW1P 3AA. You can register to attend here by Friday 18 April – there are limited places left so hurry!

The launch will kick off with a welcome from Richard Pharro, CEO, APMG.

Richard says, “Much is written about why projects fail but I would like to strike an optimistic and positive note about successful projects. I think a successful project could be summarized as delivering all the benefits presented in the business case. Many of you will view the business case as only financial and predominately focused on Return on Investment (RoI).

“The Five Case Model which is being launched on May 1st goes far beyond the financial dimension. The Five Case Model is a framework for ‘thinking’ to help answer three basic questions of ‘where are we now?’ , ‘where to we want to be?’ and ‘how are we going to get there?'”

After Richard’s introduction there will be a keynote speech by Sharon White, Second Permanent Secretary, HM Treasury, on ‘Delivering Improved Public Value with Less Public Money’. Mark Williams, Council member – CIPFA and Consultant, PA Consultant, will discuss how his organisation has benefited from the method.

Further details about ‘The Treasury’s Better Business Cases’ methodology will be discussed by Joseph Lowe, Head of Economics Branch –Public Spending group, HM Treasury and Joe Flanagan, Director of Investment Policy & Appraisal Group, Welsh Government.

For more information and to register please click here.


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